"They ghosted after the call"
The conversation felt good. They seemed keen. Then... nothing. They couldn't see why you, why now, or what exactly they were buying.
Positioning Strategist · Melbourne
Leads are coming in. They're not closing.
I help Australian consultants and coaches find the sharp angle that turns interest into booked calls and closed deals. No more ghosting. No more price objections. No more "not the right time."
You're not struggling with marketing.
You're struggling with clarity.
Your offer is good. You know it works. But something's leaking between "interested" and "invoice paid." Here's what that usually sounds like:
"They said it's too expensive"
Price objections usually mean value isn't clear. They're comparing you to cheaper options because they can't see the difference.
"Not the right time"
Your positioning didn't make the cost of waiting obvious. They left thinking they could figure it out themselves.
"Wrong-fit leads keep coming"
Your message is attracting browsers, not buyers. People who want advice, not transformation. Tyre-kickers, not decision-makers.
Three questions. Answer honestly.
You'll know if positioning is the problem.
Complete this sentence in under 10 words:
"We're the only [category] that [does this specific thing] for [this specific customer]."
Not "we help businesses grow." The specific thing only you can claim.
What your answer tells you:
- Nailed it in one try: Your positioning is clear. The question is whether your marketing reflects it.
- Struggled or went over 10 words: That hesitation is showing up everywhere. Your buyer feels it too.
Look at your homepage headline. Could a competitor use it?
Read it out loud. Now imagine your competitor's logo above it instead. Does it still make sense?
What your answer tells you:
- Works for them too: You're competing on execution, not positioning. That's a race to the bottom.
- Only works for you: You've found your angle. Make sure it's everywhere.
When a lead goes cold, what reason do they give?
Think about your last three lost deals. What did they say? "Went with someone else." "Not the right time." Radio silence.
What your answer tells you:
- Chose a competitor: They couldn't see why you were different.
- Went quiet: They weren't sure what they were buying.
- "Not the right time": Your positioning didn't make the cost of waiting clear.
Free
Instant Positioning Leak Audit
Find out exactly where your message is breaking — in 5 minutes.
Your leak score (out of 10)
Top 2 fixes to prioritise
Sample hook rewrites
Get Your Free Audit →
No spam. Just clarity on what's costing you conversions.
Two ways to work together
Choose your depth. Both start with clarity. Both end with a message that closes.
The Sharp Angle
Your positioning strategy. Hooks you can use tomorrow. Delivered in 7 days.
For consultants and coaches who need clarity before they spend another dollar on marketing.
- Sharp Angle Statement (your "only [x] that [y] for [z]" line)
- Offer Clarity Map (who it's for, outcomes, proof, objections)
- Angle Stack (3–5 angles competitors can't claim)
- Hook Bank (15–25 hooks for content, ads, outreach)
- Sales Call Narrative (60-second "why us" script)
- Quick Start Guide (what to change first + what to test this week)
- 1 revision round included
The Full Build
Strategy + website + sales messaging. Your positioning installed everywhere. Ready to convert.
For consultants and coaches who want it done, not just documented.
- Everything in The Sharp Angle (the foundation)
- Messaging Framework (hand this to anyone)
- Website copy for up to 4 pages (Home, Services, About, Contact)
- Ad/outreach copy pack (15 variations)
- Sales deck or sales page messaging
- Objection-proof pack (top 5 objections → proof)
- 2 weeks async support + 2 revision rounds
How it works
No calls. No pitches. Just work.
You pay + fill the questionnaire
30 minutes. Your business, your customers, your competitors. Be honest — the output is only as good as the input.
I do the deep work
Competitor analysis. Customer language mining. Angle testing. I find the position they can't claim.
You get your positioning
Complete strategy. Sharp angle. Hooks ready to test. Quick Start guide so you know exactly what to change first.
10 years in the trenches.
I know what converts.
I've built e-commerce stores to $100K+ monthly revenue. I've written the ads, fixed the funnels, tested the hooks. I know what makes someone stop scrolling — and what makes them buy.
Now I work with Australian consultants and coaches who are good at what they do, but struggling to explain it in a way that closes.
I don't do "branding exercises." I do positioning that shows up in your conversion rate, your close rate, and your confidence on sales calls.
Melbourne, Australia.
$100K+
Monthly revenue built
10+
Years in marketing
Ready to stop blending in?
Start with the free audit. Find out where your message is breaking — in 5 minutes.
Get Your Free Audit →